Recruitment Minute: Follow-Up and Follow Through

By Jackie Sillman, SNR/SIA Membership Chair
Is your club prepared to welcome prospective members, invite interested women to participate in your club’s projects, and provide information to those who wish to learn more? 

How do you feel when you are in need of important information and someone says, “I’ll get back to you on that,” and you don’t hear from them for weeks, or months, or worse—they never get back to you at all?

It doesn’t feel good and this type of experience makes for poor customer service that you will probably talk about to your friends and relatives, tell your co-workers about the next day, and even post on your Facebook account for the world to see. 

In our fast-paced world it only takes three seconds to make a good impression!

That is why it’s so important to make sure you are following up and following through with potential members in order for your recruitment efforts to be a success. When someone expresses interest in joining or helping out in some way, we’ve got their attention and this is the time to strike—while the iron is hot!